![]() “How’d you like to learn how to pull your audience into your content by taking advantage of an innate human behavior? The trick is to withhold a key piece of information till later in the piece so the reader is compelled to keep reading.Įxample From: How to Pull Readers Into Your Content Instantly by Derek Halpern Sometimes known as “the tease,” this approach is a little sneaky, but especially powerful. Withhold a Compelling Piece of Information I look at this as an opportunity for growth.” 7. ![]() I don’t look at this health issue as an anchor. “I was recently diagnosed with testicular cancer. Also, if you have a history of writing posts that are all business, you may want to ease into a post that delves into personal stuff.Įxample From: How Cancer Changed My Blog by Karl Staib This is not something that should be used as a “tactic,” but rather as a true expression of your own personality and desire for transparency. This is a great way to establish a deeper connection with your readers. “Workers distracted by email and phone calls suffer a fall in IQ more than twice that found in marijuana smokers, new research has claimed.” 6. Sensationalism sells, especially when it’s true.Įxample From: ‘ Infomania’ worse than mairjuana If you’ve ever read the cover of a supermarket tabloid like the National Enquirer, or the New York Post, you know how powerful this approach can be. If you agreed with the second two, you’ve got a growth mindset.” 5. “If you agreed with the first two statements, you’re coming from a fixed mindset.
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